Perkbox (B2B SECTOR)

Perkbox is a cloud-based employee perks and engagement platform for businesses of all sizes. They are one of the fastest growing business in the UK. The Old London Road carefully undertook a detailed DSP & DMP audit to select the right technology for Perkbox to enter the Programmatic space in July 2017. We launched the first ever Programmatic campaign for Perkbox, understanding their strategic objectives and goals as a business and tailoring Programmatic activity to align with this. Activity was fully integrated with other digital marketing initiatives such as PPC, Facebook and Linkedin. The Old London Road upskilled members of the Perkbox digital marketing team to help create an internal trading desk and ensure Programmatic continues to be a key part of the marketing mix for this thriving brand now and into the future. Case Study coming soon.

Blue state digital (CHARITY SECTOR)

The Old London Road were thrilled to work closely with renowned agency Blue State Digital. The project was to lead Programmatic Display activity on the prestigious global charity account 'Movember'. The project exceeded performance targets significantly through leveraging first party data, CRM targeting and a detailed creative testing plan. The project was deemed a great success by both Blue State and Movember. Activity ran across four main markets UK, USA, Canada and Australia. The Old London Road were contracted for technology selection and deployment, strategy, planning, optimisation and reporting as well as to be part of the client servicing setup. Activity was fully integrated with paid social and 'Above the line' marketing initiatives.